Every big company is based on a handful of values ​​that are essential to guarantee its success and growth: tenacity, spirit of initiative, foresight and above all passion. Our premises sink into these same roots. In the tireless activity of a family that for generations has been able to go in search of the richest paths to collect the best fruits that the Šumadija had to offer: blueberries, plums, raspberries, blackberries, strawberries and currants.

From daily contact with this land our love for small fruits arose spontaneously. The same that still guides our every choice today and that has inspired us and supported us in looking beyond the boundaries of the local market, to become first producers and contribute to expanding the spread of these precious gems of the forest throughout the national territory, up to asserting ourselves today as one of the leading companies in Serbia.